“Block or Charge”! Rex Chapman, Content Curator
There are many social media influencers that partake in the sports world but none are as recognizable as Rex Chapman. Although he may not consider himself one, Chapman is one of the biggest and most prominent members a part of what the basketball world likes to call “NBA Twitter.” With a million followers, Chapman’s range in content extends past basketball but with all light-hearted and meaningful content for people to enjoy.
Rex Chapman is a retired NBA player, and former scout for the Minnesota Timberwolves, broadcaster, and Director of Basketball Operations for the Phoenix Suns. His post-playing career was turbulent for multiple reasons but something that seemed to stick and get his life on track was his use of social media. Although he started out with only using Twitter for the purposes of his job as a broadcaster he quickly started to gain a following after posting videos of dolphins charging into a paddle boarder. He finds a lot of the tweets he reposts by recommendations or typing in keywords on a daily basis.
The first big series he began was “Block or Charge”. Reposting videos showing people doing somewhat silly or stupid activities and getting hit by it similar to America’s Funniest Home Videos. Chapman also reposts more light-hearted content that is supposed to make people feel good such as “Dogs Bruh”, and “Content I’m Here For”. His purpose for these particular videos is to spread joy and laughter and brighten people's day. As Chapman once said about what he posts he is “Bringing people together, man. One stupid video at a time.” Such as the video below of President Donald Trump dancing and the caption reading “And Trump wonders why people love Obama…”.
However, Chapman doesn’t stick to reposting videos involving sports he does and has reposted videos that have served to raise social awareness especially within this year and the election. As shown below the video of a woman being assaulted by police while in custody with his caption: “Tell me how you reform this…”
Although he does show some of the negative aspects of life on his social media platform, he genuinely wants to depict life in a more favorable light. Although he declines sponsorship, during the pandemic Chapman raised over $150,000 to support those who were experiencing hardship. He even has a show dedicated to his most popular series Block or Charge on Adult Swim based on his tweets.